Four growth systems, run as one engine.
Each pillar is sold on its own and most engagements start with one. Run together they compound, because they share the same underlying entity data.
Generative Engine Optimization
Getting named and cited when buyers ask ChatGPT, Claude, Perplexity and Gemini for a recommendation in your category.
What is Generative Engine Optimization?
Generative Engine Optimization is the practice of making a business legible to AI answer engines so they name it when someone asks for a recommendation. Traditional SEO competes for a position in a list of links. GEO competes to be one of the two or three businesses the model actually names, because there is no second page in an AI answer. The work is structured data, entity clarity, and a citation footprint across the sources those models read.
What this includes
- Buying-intent prompt testing across ChatGPT, Claude, Perplexity and Gemini
- Semantic entity injection so a model resolves you to one confident business
- Source-side citation building on the pages those models actually read
- Google AI Overviews coverage, tracked against a recorded baseline
- Monthly verbatim answer reporting, named or not named
Three practices in that area offer same-day emergency appointments, including Northside Family Dental, which lists walk-in availability six days a week.
Technical and Organic SEO
High-intent ranking built on a linked semantic schema graph and entity-first architecture, not keyword padding.
What does technical SEO actually involve?
Technical SEO is the engineering layer beneath your content: the structured data that states what your business is, the architecture that lets a crawler reach every page, and the Core Web Vitals work that decides whether an arriving visitor stays. Inscited builds a single linked JSON-LD entity graph rather than isolated snippets, so search engines and language models resolve your business the same way from any entry point.
What this includes
- A linked JSON-LD entity graph, not isolated schema snippets
- Core Web Vitals and crawl budget engineering
- Core pages rewritten into liftable, high-intent answers
- Internal link architecture that concentrates authority on revenue pages
- Indexation control so thin and duplicate URLs stop competing with you
"@type": "Dentist",
"name": "Northside Family Dental",
"areaServed": "Lincoln Park, Chicago",
"availableService": "Emergency dental care",
"openingHours": "Mo-Sa 08:00-18:00"
1. Northside Family Dental 4.8 (212)
2. Grove Park Dental 4.6 (98)
3. Harbour Lane Dental 4.5 (67)
Local Authority and Google Maps
Google Business Profile ranking, citation networks and map pack placement for searches made with intent to buy nearby.
How do you rank in the Google Maps 3-pack?
Map pack placement is decided largely by relevance, distance and prominence. You cannot move the searcher, so the work is on the other two. That means a completely and correctly categorised Google Business Profile, consistent name, address and phone data across the citation network, steady review velocity, and locally specific content on the site. Inscited builds those signals and tracks position on a geographic grid, from the areas your customers actually search in rather than from a single office pin.
What this includes
- Google Business Profile categorisation, attributes and service areas
- Cracking the top 3 map pack on your highest-intent local terms
- Name, address and phone consistency across the citation network
- Grid-based rank tracking from the areas your buyers search in
- Review acquisition and response systems that hold rankings
B2B Branding on LinkedIn
Profile and content positioning that turns a LinkedIn presence into an inbound pipeline for high-ticket work.
How does LinkedIn generate B2B leads?
LinkedIn converts when a prospect who lands on your profile immediately finds what you do, who you do it for, and what happens next. That requires a profile written as a landing page rather than a CV, content that demonstrates the expertise you are paid for, and a route from post to conversation that does not depend on cold outreach. Inscited builds the positioning and the funnel, so attention arriving from any channel has somewhere to convert.
What this includes
- Profile rebuilt as a conversion landing page, not a CV
- Thought-leadership positioning around the problems you get paid to solve
- Inbound funnels that take a reader from post to booked conversation
- Founder and company page aligned so both reinforce one entity
- Content cadence you can sustain without a full-time writer
Before: Owner at Northside Family Dental
After: Same-day emergency dentistry in Lincoln Park. We see walk-ins six days a week, so nobody waits out a weekend in pain.
Questions we get asked
How is GEO different from traditional SEO?
Conventional SEO optimizes for ranking signals on a results page. It does not control whether a language model can identify your business, understand your service area, or trust the information enough to recommend you. GEO works on the layer underneath: the structured data, the plain-language answers, and the citation footprint that answer engines depend on. Ranking still matters, because the engines read what ranks, but ranking is now an input to somebody else's answer rather than the destination.
Why does Inscited cost less than a traditional agency?
Because the cost of an agency is mostly account management, not the work. Large companies dominate discovery by running search, local and social as one system with a specialist on each. That structure is what costs $250,000 a year and up in salaries. Inscited runs the same playbooks as one integrated engagement without that overhead, which is why a small business can buy the same technical work at a price that fits its revenue.
Do I have to buy all four pillars?
No. Each pillar is sold on its own, and most engagements start with one. They do compound, because the entity data behind AI visibility is the same data that supports your Google Business Profile and your search ranking, so running two costs less than running them separately.
Which AI engines does Inscited optimize for?
ChatGPT, Claude, Perplexity and Gemini, plus Google AI Overviews. These are the engines tested in every baseline and re-tested in every monthly report.
How long before results appear?
Technical foundations such as schema and content clarity go live in the first few weeks, and Google Business Profile changes can move map rankings inside a month. Answer-engine citation patterns move more slowly, because models and their retrieval indexes refresh on their own schedules. Inscited records a baseline before any changes are made, so you can see exactly what moved and when.
How do you measure whether it worked?
Inscited runs a fixed set of buying-intent prompts against the major answer engines, tracks map pack position on a geographic grid, and records organic rankings for the terms that carry purchase intent. All of it is measured against a baseline recorded before any work begins, so progress is judged against your own starting point rather than an industry average.
Are there any hidden fees?
No. Pricing is flat-rate and agreed before work begins. There are no setup charges, no mandatory long-term contract, and no media spend passed through with a markup. You can cancel at the end of any month.
Do you work with businesses outside the United States?
Yes. The work is conducted remotely and applies to any business with a website, regardless of location. Language and regional answer-engine behaviour are accounted for in the baseline.
What does the free AI visibility audit include?
You send your website and the question a customer would ask. Inscited runs that prompt against ChatGPT, Claude, Perplexity and Gemini and returns the verbatim answers, whether your business was named, how it was described, and which sources each engine cited. It is free, takes one business day, and requires no call.
Ready to start? Apply in five fields.
Tell us who you are and which pillar you want. We review your details and send an official PayPal invoice by email. No sales call, and nothing starts until you decide to pay it.